Highlights
I lead creative production and build the AI tools behind it: creative direction, 3D and motion, AI/MCP integrations and emerging technology, from concept to final frame.
Learn more about me
LG
2024LG α11 AI processorA launch film for LG’s α11 AI processor, weaving the chip’s inner workings into live-action footage.
Oculus
2019Oculus QuestLaunch films for Oculus Go, Rift and Quest, introducing each headset and the worlds it makes possible.
Xfinity
2026Holiday & Black FridayKey visuals and animation for Xfinity’s 2026 Holiday and Black Friday campaign, built in Cinema 4D and Photoshop.
EA
2024Text to GameA concept and reveal for EA’s AI game builder, turning emerging technology into a tangible experience.
Membership
2026Looping cardsA set of looping 3D motion cards, built around the X card.
Olympics
20242024 Olympic & Paralympic GamesCreative lead for motion content across endcards, social and out-of-home, partnering with the Xfinity team.
Booming
2025The WiFi is BoomingMotion for a Detroit billboard and vertical screens, built around a single line.
Leon Baisden
CreativeTechnologist.
3D & AI Production
Present
I work across creative direction, 3D, motion and AI.
I like figuring out how to make an idea happen—from the look and feel to the production behind it. I’m also building NEDS.AI, where I develop tools and explore how AI fits into creative production.
Experience
15 years creating and leading work for Comcast, LG, Meta and EA.
Alongside teams at TBWA\Chiat\Day and The Mill.
Previously at Comcast: 3D, motion and design for brand campaigns.
What I’m building now.
TOOLS & EXPERIMENTSNEDS.AI
Human vision leads.
Machine intelligence executes.
NEDS.AI is my independent AI lab. I build tools and test how AI fits into creative production, from screen replacement to video generation. I use what I build in my own work.
Thinking
out loud.
Notes on production, technology,
and the things I’m learning.
Got an idea? Tell me about it.