Highlights
I lead creative production and build the AI tools behind it: art direction, 3D and motion, and emerging technology, from concept to final frame.
Learn more about meSelected experience (05)
Creative work / Concept to delivery
LG
2024LG α11 AI processorA launch film for LG’s α11 AI processor, weaving the chip’s inner workings into live-action footage.
Oculus
2019Oculus QuestLaunch films for Oculus Go, Rift and Quest, introducing each headset and the worlds it makes possible.
Booming
2025The WiFi is BoomingMotion for a Detroit billboard and vertical screens, built around a single line.
EA
2024Text to GameA concept and reveal for EA’s AI game builder, turning emerging technology into a tangible experience.
Membership
2026Looping cardsA set of looping 3D motion cards, built around the X card.
Archive.
Past client work and personal explorations.
Open the archiveLeon Baisden
Art Director &Motion Design Lead.
3D & AI Production
Present
I’m an art director and motion design lead working across 3D, design and AI production.
From concept to delivery, I shape the visual language and guide the work. I also founded NEDS.AI, an independent lab building AI tools for creative production.
Experience
15 years creating and leading work for Comcast, LG, Meta and EA.
Alongside teams at TBWA\Chiat\Day and The Mill.
Previously at Comcast: 3D, motion and design for brand campaigns.
What I’m building now.
TOOLS & EXPERIMENTSNEDS.AI
Human vision leads.
Machine intelligence executes.
NEDS.AI is my independent AI lab. It was created to fill the gaps in traditional workflows, from automating screen replacements to testing new video gen models directly through API. I use the tools I build to make finished work.
Thinking
out loud.
Notes on production, technology,
and the things I’m learning.
Tell me about the project, the timeline and what you need.