Highlights
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I lead creative production and build the AI tools behind it: art direction, 3D and motion, and emerging technology, from concept to final frame.
Learn more about meSelected experience (03)
Creative work / Concept to delivery
LG
2024LG α11 AI processorA launch film for LG’s α11 AI processor, weaving the chip’s inner workings into live-action footage.
EA
2024Text to GameA concept and reveal for EA’s AI game builder, turning emerging technology into a tangible experience.
Oculus
2019Oculus QuestLaunch films for Oculus Go, Rift and Quest, introducing each headset and the worlds it makes possible.
Archive.
Past client work and personal explorations.
Open the archiveLeon Baisden
Art Director &Motion Design Lead.
3D & AI Production
Present
I’m an art director and motion design lead working across 3D, design and AI production.
From concept to delivery, I shape the visual language and guide the work. I also founded NEDS.AI, an independent lab building AI tools for creative production.
Experience
15 years creating and leading work for Comcast, LG, Meta and EA.
Alongside teams at TBWA\Chiat\Day and The Mill.
Previously at Comcast: 3D, motion and design for brand campaigns.
What I’m building now.
TOOLS & EXPERIMENTSNEDS.AI
Human vision leads.
Machine intelligence executes.
My independent lab for building AI tools and testing new creative workflows.
Thinking
out loud.
Notes on production, technology,
and the things I’m learning.
Tell me about the project, the timeline and what you need.