Highlights
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I lead creative production and build the AI tools behind it: art direction, 3D and motion, and emerging technology, from concept to final frame.
Learn more about meSelected experience (03)
Creative work / Concept to delivery
LG
2024LG α11 AI processorA launch film for LG’s α11 AI processor, weaving the chip’s inner workings into live-action footage.
EA
2024Text to GameA concept and reveal for EA’s AI game builder, turning emerging technology into a tangible experience.
Oculus
2019Oculus QuestLaunch films for Oculus Go, Rift and Quest, introducing each headset and the worlds it makes possible.
Archive.
Past client work and personal explorations.
Open the archiveLeon Baisden.
Creative Technologist.
I’m a creative technologist working across design, motion, 3D and emerging technology. Over the past 15 years, I’ve created and led work for brands including Comcast, LG, Meta and EA, collaborating with teams at TBWA\Chiat\Day, The Mill and other studios and agencies. My work increasingly focuses on connecting creative direction with the technology and systems behind how ideas are made.
I’m the founder of NEDS.AI, an independent creative technology lab focused on new ways of making, producing and experimenting with emerging tools. I document the process and lessons behind the work on YouTube.
At Comcast, I work across 3D, motion and design, creating visual assets and production work for brand and campaign projects.
What I’m building now.
TOOLS & EXPERIMENTSNEDS.AI
Human vision leads.
Machine intelligence executes.
My independent lab for building AI tools and testing new creative workflows.
Thinking
out loud.
Notes on production, technology,
and the things I’m learning.