Highlights
I lead creative production and build the AI tools behind it: creative direction, 3D and motion, AI/MCP integrations and emerging technology, from concept to final frame.
Learn more about meSelected projects
Creative technology, 3D & AI
LG
2024LG α11 AI processorA launch film for LG’s α11 AI processor, weaving the chip’s inner workings into live-action footage.
Oculus
2019Oculus QuestLaunch films for Oculus Go, Rift and Quest, introducing each headset and the worlds it makes possible.
Xfinity
2026Holiday & Black FridayKey visuals and animation for Xfinity’s 2026 Holiday and Black Friday campaign, built in Cinema 4D and Photoshop.
EA
2024Text to GameA concept and reveal for EA’s AI game builder, turning emerging technology into a tangible experience.
Membership
2026Looping cardsA set of looping 3D motion cards, built around the X card.
Leon Baisden
CreativeTechnologist.
3D & AI Production
Present
I’m a creative technologist working across 3D, design and AI production.
I work where creative and technology meet, taking an idea from concept to delivery and building the 3D, motion and AI workflows, including AI/MCP integrations, that make it possible. I also founded NEDS.AI, an independent lab building AI tools for creative production.
Experience
15 years creating and leading work for Comcast, LG, Meta and EA.
Alongside teams at TBWA\Chiat\Day and The Mill.
Previously at Comcast: 3D, motion and design for brand campaigns.
What I’m building now.
TOOLS & EXPERIMENTSNEDS.AI
Human vision leads.
Machine intelligence executes.
NEDS.AI is my independent AI lab. It was created to fill the gaps in traditional workflows, from automating screen replacements to testing new video gen models directly through API. I use the tools I build to make finished work.
Thinking
out loud.
Notes on production, technology,
and the things I’m learning.
Got an idea? Tell me about it.