EA Text to Game
A concept and reveal film for EA’s new AI-powered game builder.
THE BRIEF
The Mill invited me back to shape a concept for EA’s new AI-powered game builder, beginning with a minimal brief.
MY ROLE
I art directed the concept and shaped its UI/UX, working with a team consisting of animators and editors to bring the reveal to life.
THE APPROACH
I developed the interface concept in Adobe Illustrator, then took it into motion with After Effects, keeping the story simple and the interface at the center of the reveal.
DELIVERABLES
- Concept and reveal video for EA’s AI-powered game builder
- UI/UX concept
Got an idea? Tell me about it.
leon@leonb.comLinkedInResume (PDF)