LG α11 AI Processor

A 3D sequence introducing LG’s α11 AI processor, woven into live-action footage.

Client: LG × TBWA\Chiat\Day
Year: 2024
Team: Part of the TBWA\Chiat\Day team
Tools: Cinema 4D · Adobe

THE BRIEF

Introduce LG’s α11 AI processor. Show the intelligence inside the chip without losing the elegance LG is known for: raw capability, held within a refined brand language.

MY ROLE

I art directed and animated the chip sequence as part of the TBWA\Chiat\Day team.

THE APPROACH

A 3D sequence designed to sit within the live-action footage and bring the chip’s intelligence into focus, true to LG’s refined visual language. Built in Cinema 4D, rendered with Redshift, then graded and composited in After Effects.

DELIVERABLES

3D motion sequence for the AI chip
Integration with live-action footage
Realistic 3D renders

LG α11 AI processor, final render — Final render

LG α11 previs, moving toward the final blue look — Previs: settling the look

LG α11 AI processor, wide final render — Final render, wide

LG α11 behind the scenes — Behind the scenes

NEXT PROJECT

Oculus Product Launch

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LET’S TALK

Got an idea? Tell me about it.

leon@leonb.com

LG α11 AI Processor

Oculus Product Launch

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