Leon BaisdenCreative Technologist
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Xfinity Holiday & Black Friday

Key visuals and animation for Xfinity’s 2026 Holiday and Black Friday campaign.

Client
Xfinity
Year
2026
Team
Xfinity Creative
Tools
Cinema 4D · Photoshop
MY ROLE

I created the key visuals and the animations.

THE APPROACH

Every piece is built by hand in Cinema 4D and Photoshop: devices arranged into snowflakes and stars, and the Black Friday ribbon mark brought to life in motion.

DELIVERABLES
  • Black Friday ribbon animation
  • Product snowflake animation loops
  • Key art for the holiday toolkit
  • Email, shopping bag, social and dotcom mockups
Imagine your holiday taking shape, key art with the phone star
Key art
Phone pinwheel, loop
Router snowflake, loop
Xfinity ribbon, final render
Ribbon
Phone star, final render
Phone star
Phone star, front view
Phone star, front
Product snowflake, final render
Product snowflake
Watch snowflake, final render
Watch snowflake
Xfinity Black Friday hero on the live site
Black Friday hero, live on Xfinity.com
Holiday dotcom hero with the ribbon gift box
Holiday dotcom hero, mockup
Email
Shopping bag
Social, watches
Social, phones
Social, WiFi
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