Creative production
Art direction, design, 3D and motion. I work through the idea, the look and how it gets made.
About.
Work, life and the lab.
Click the portrait to see another side.
What I do
Creative Technologist.
I work across creative direction, 3D, motion and AI. I like figuring out how to make an idea happen—from the look and feel to the production behind it.
Over the past 15 years, I’ve created and led work for Comcast, LG, Meta and EA, alongside teams at TBWA Chiat Day and The Mill. These days, I’m also building NEDS.AI, where I develop tools and explore how AI fits into creative production.
IN PRACTICE
How I work.
Industry tools & AI
I use Maxon, Adobe and ComfyUI, alongside AI models like Veo, Seedance and LTX.
Connected workflows
I connect creative software with code and AI to build tools that help me get the work done.
OUTSIDE WORK
Outside of work.
The gaming room
Where I switch off. Mostly Street Fighter and Tekken, with arcade fight sticks ready to go.
Photography & film
I use Canon for photography and Blackmagic for video. I enjoy shooting as much as working on the images.
Virtual reality
I spend time in VR too. It’s another way to play and try something different.
INSIDE THE LAB
Inside the lab.
The workspace
My setup for creative production, hardware builds and testing AI tools. It all happens here.
Built by hand
I build my own computers and use them for 3D, motion and rendering. The setup changes as the work does.
From digital to physical
I use 3D printers to turn digital models into physical objects, then test and adjust them.