Oculus Product Launch
Launch films for Oculus Go, Rift and Quest.
THE BRIEF
Bring Oculus’s latest headsets to life with bold, brand-driven animation that highlights what makes each one distinct and stays true to the Oculus design language.
MY ROLE
I led a team of three designers and animators at The Mill, directing the art and animation for the launch films in close collaboration with the Oculus team.
THE APPROACH
Each headset has its own film, built in Cinema 4D, rendered with Redshift and finished in After Effects, with a single visual language running across all three.
DELIVERABLES
- Launch video: Oculus Go
- Launch video: Oculus Rift
- Launch video: Oculus Quest
Tell me about the project, the timeline and what you need.
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