LG α11 AI Processor
A 3D sequence introducing LG’s α11 AI processor, woven into live-action footage.
THE BRIEF
Introduce LG’s α11 AI processor. Show the intelligence inside the chip without losing the elegance LG is known for: raw capability, held within a refined brand language.
MY ROLE
I art directed and animated the chip sequence as part of the TBWA\Chiat\Day team.
THE APPROACH
A 3D sequence designed to sit within the live-action footage and bring the chip’s intelligence into focus, true to LG’s refined visual language. Built in Cinema 4D, rendered with Redshift, then graded and composited in After Effects.
DELIVERABLES
- 3D motion sequence for the AI chip
- Integration with live-action footage
- Realistic 3D renders
