Leon BaisdenArt Director & Motion Design Lead
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The WiFi is Booming

Motion built around a single line, from a Detroit billboard to vertical screens.

Client
Xfinity
Year
2025
Role
Art Director · Design · Animation
Team
Xfinity Creative
Deliverable
Billboard and vertical motion
THE BRIEF

Bring “The WiFi is Booming” to life in motion, on a Detroit billboard and across vertical and widescreen formats.

MY ROLE

I art directed, designed and animated the work, with Xfinity Creative.

THE APPROACH

One idea, built to fit each format: the wide Detroit billboard, and vertical and widescreen versions.

DELIVERABLES
  • Motion for a Detroit billboard
  • Vertical and widescreen versions
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KEEP IN TOUCH

Tell me about the project, the timeline and what you need.

leon@leonb.comLinkedInResume (PDF)